To understand the origin of Viathon, we must first understand the origin of brand manager Zach Spinhirne-Martin. Spinhirne-Martin was an elite level cyclist for a pile of years, cutting his teeth in Europe and bashing around Belgium in search of cycling glory. He has spent most of his post-racing career working in the bike industry for online giants Backcountry and Competitive Cyclist before seeing an opportunity to create something on his own. With the support of Walmart, Spinhirne-Martin was able to hit the ground running with three carbon models in various builds, the R.1 road bike, the G.1 gravel bike, and for our purposes the M.1 mountain bike. All three bikes are “budget-friendly” bikes, but by no means are they cheap.